Scott, David Meerman, <br/><br/>
The new rules of marketing & PR :  how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / 
 New rules of marketing and PR 
David Meerman Scott. 
 - Fifth edition. 
 - xxi,457 pages ;  23  cm. 
<br/><br/><label>ISBN: </label>9781119070481  RM 73.84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Public relations.