Hoffman, K. Douglas, <br/><br/>
Services marketing :  concepts, strategies, & cases / 
K. Douglas Hoffman, John E. G. Bateson. 
 - Fifth edition. 
 - xv, 458 pages :  illustrations ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781285429786  RM 1457.17 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.