TY  - BOOK
AU  - O'Guinn,Thomas C.
TI  - Advertising and integrated brand promotion
SN  - 9781285187815
PY  - 2015///]
CY  - Australia, United States
PB  - Cengage Learning
KW  - Advertising
KW  - Advertising media planning
N1  - Includes bibliographical references and indexes
ER  -