Katz, Helen E., <br/><br/>
The media handbook :  a complete guide to advertising media selection, planning, research, and buying / 
Helen Katz. 
 - Fifth edition. 
 - xii, 232 pages ;  23 cm. 
 - Routledge Communication Series. .
 - Routledge communication series. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415856713 041585671X 9780415856720  RM593.50 0415856728 
<br/><br/><label>LCCN: </label>2013-028080 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.<br/>Mass media and business.<br/>Marketing channels.