TY  - BOOK
AU  - Mat Pauzi Abd. Rahman,
AU  - Mazni Buyong,
TI  - Advertising and promotions: trends and reflections 
SN  - 983996755X
PY  - 1993///]
CY  - Bangi, Selangor
PB  - Jabatan Komunikasi, Universiti Kebangsaan Malaysia
KW  - Advertising
KW  - Malaysia
KW  - Sales promotion
ER  -