TY  - BOOK
AU  - Bullo,Stella
ED  - SpringerLink (Online service).
TI  - Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective 
SN  - 9781137350435
U1  - 302.23 23
PY  - 2014///
CY  - London
PB  - Palgrave Macmillan UK
KW  - Social sciences
KW  - Marketing
KW  - Sociolinguistics
KW  - Discourse analysis
KW  - Communication
KW  - Sociology
KW  - Mass media
N2  - Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential
UR  - https://eresourcesptsl.ukm.remotexs.co/user/login?url=http://link.springer.com.eresourcesptsl.ukm.remotexs.co/book/10.1057/9781137350435
ER  -