TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 0132279177
PY  - 0000///ò007
CY  - Upper Saddle River, N.J.
PB  - Pearson Education
KW  - Marketing research
KW  - Methodology
N1  - Includes index
ER  -