Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra. 
 - Fifth edition. 
 - 781 [67] pages :  illustrations ;  28 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0132279177 9780132279178  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Methodology.