Advertising :  principles and effective IMC practice / 
William Wells [and others]. 
 - xxxiii, 650 pages :  illustrations ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131676601 9780131676602  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.