TY  - BOOK
AU  - David,Fred R.
TI  - Strategic management: concepts and cases 
SN  - 0131869493
PY  - 0000///ò007
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Strategic planning
KW  - Case studies
N1  - Includes bibliographical references and index; Part 1: Overview of strategic management -- The nature of strategic management -- Cohesion case: Google, Inc -- 2005 -- Part 2: Strategy formulation -- The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Part 3: Strategy implementation -- Implementing strategies: management and operations issues -- Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues -- Part 4: Strategy evaluation -- Strategy review, evaluation, and control -- Part 5: Strategic management case analysis -- How to prepare and present a case analysis
UR  - http://catdir.loc.gov/catdir/toc/ecip066/2006001629.html
ER  -