David, Fred R.

Strategic management : concepts and cases / Fred R. David. - Eleventh edition. - xxxi, 384, 393 pages : illustrations (some color), maps ; 26 cm.

Includes bibliographical references and index.

Part 1: Overview of strategic management -- The nature of strategic management -- Cohesion case: Google, Inc -- 2005 -- Part 2: Strategy formulation -- The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Part 3: Strategy implementation -- Implementing strategies: management and operations issues -- Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues -- Part 4: Strategy evaluation -- Strategy review, evaluation, and control -- Part 5: Strategic management case analysis -- How to prepare and present a case analysis.

0131869493 9780131869493 0132301334 9780132301336 Hadiah


Strategic planning.
Strategic planning--Case studies.