TY  - BOOK
AU  - Periasamy,Melissa Shamini
ED  - The University Of Melbourne.
TI  - Interpretations of a Malaysian television commercial: a multimodal analysis 
PY  - 2014///
KW  - Television advertising
KW  - Social aspects
KW  - Malaysia
KW  - Broadcast advertising
KW  - Psychological aspects
KW  - Modality (Linguistics)
N1  - Tesis (Ph. D.) - The University Of Melbourne, Australia, 2014; Includes bibliographical references
ER  -