Periasamy, Melissa Shamini
Interpretations of a Malaysian television commercial : a multimodal analysis /
Melissa Shamini Periasamy.
- xiii, 550 pages : illustrations ; 30 cm.
Tesis (Ph. D.) - The University Of Melbourne, Australia, 2014.
Includes bibliographical references.
Hadiah
Television advertising--Social aspects--Malaysia.
Broadcast advertising--Psychological aspects.--Malaysia
Modality (Linguistics).