TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Wirtz,Jochen
TI  - Services marketing: people, technology, strategy 
SN  - 0132056763
PY  - 2007///
CY  - Boston
PB  - Pearson
KW  - Service industries
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -