Lovelock, Christopher H., <br/><br/>
Services marketing :  people, technology, strategy / 
Christopher H. Lovelock, Jochen Wirtz. 
 - 6th ed. 
 - 648 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0132056763  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing<br/>Marketing