TY  - BOOK
AU  - Borg,James
TI  - Persuasion: the art of influencing people 
SN  - 9780273734161
PY  - 2010///
CY  - Harlow, U.K.
PB  - Pearson Education
KW  - Persuasion (Psychology)
KW  - Influence (Psychology)
ER  -