Borg, James, Persuasion : the art of influencing people / James Borg. - 3rd ed. - Harlow, U.K. : Pearson Education 2010. - xiv, 292 pages : illustrations ; 22 cm. ISBN: 9780273734161 Hadiah 0273734164 Subjects--Topical Terms: Persuasion (Psychology)Influence (Psychology)