TY  - BOOK
AU  - Smith,Brian D.
TI  - The future of pharma: evolutionary threats and opportunities 
SN  - 9781409430315 (hbk. : alk. paper)
PY  - 2011///
CY  - Farnham, Surrey, Burlington, VT
PB  - Gower
KW  - Drug Industry
KW  - trends
KW  - Technology, Pharmaceutical
N1  - Includes bibliographical references and index; Whither pharma? The world's most important industry at a fork in the road -- Universal acid. A way to understand the complex, adaptive pharmaceutical industry -- An evolving social environment -- An evolving technological environment -- The evolution of the pharmaceutical industry -- The speciation of pharma. The new business models that will transform the industry -- Sex, forced moves and good tricks. What new capabilities will be needed to survive and thrive in the future of pharma? -- Flat, focussed tribes. Organizational structures in the future of pharma -- Gales of creative destruction. The turmoil ahead of the pharmaceutical industry
ER  -