The future of pharma : evolutionary threats and opportunities - Smith, Brian D. (Brian David), 1961- (Farnham, Surrey ; Burlington, VT : Gower, 2011)
Whither pharma? The world's most important industry at a fork in the road -- Universal acid. A way to understand the complex, adaptive pharmaceutical industry -- An evolving social environment -- An evolving technological environment -- The evolution of the pharmaceutical industry -- The speciation of pharma. The new business models that will transform the industry -- Sex, forced moves and good tricks. What new capabilities will be needed to survive and thrive in the future of pharma? -- Flat, focussed tribes. Organizational structures in the future of pharma -- Gales of creative destruction. The turmoil ahead of the pharmaceutical industry.
Includes bibliographical references and index.
Keywords: Drug Industry -- trends; Technology, Pharmaceutical -- trends