Incentive marketing and sales promotion. (Ann Arbor, Michigan : University Microfilms International, 1979)
Include Buyers' Guide 1979-1980
On microfiche header: No. of publication UMI# 5680.01
Requires the use of a microfiche reader.
Description based on : Vol. 15, no. 1 (Aug 1979) ; title from cover.
Keywords: Premiums (Retail trade) -- Periodicals; Sales promotion -- Periodicals; Advertising specialties -- Periodicals