TY  - BOOK
AU  - David,Fred R.
AU  - David,Forest R.
TI  - Strategic Management: Concepts and Cases : a competitive advantage approach 
SN  - 1292016892
PY  - 2015///
CY  - Boston
PB  - Pearson
KW  - Strategic planning
KW  - Business planning
N1  - Includes index
ER  -