David, Fred R., <br/><br/>
Strategic Management :  Concepts and Cases : a competitive advantage approach / 
Fred R. David, Forest R. David. 
 - Fifteenth Global edition. 
 - 682 pages :  illustrations (pictures, figures) ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>1292016892 9781292016894  RM85.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Business planning.