Direct marketing. - 425 microfiches ; 11 x 15 cm. - Vol. 33, no. 1 (May 1970)-Vol. 51, no. 12 (Apr 1989) On microfiche header: No. of publication UMI# 299. Requires the use of a microfiche reader. = Direct marketing. Subjects--Topical Terms: Direct marketing--Periodicals.