Visual communication theory and research : a mass communication perspective - Fahmy, Shahira, 1970-; Bock, Mary Angela; Wanta, Wayne (New York, NY : Palgrave Macmillan, 2014)
Linking theory to visual communication -- Historical research -- Who: research on the sources of visual communication -- Says what: research on the content in visual communication -- To whom: research on the audiences in visual communication -- In which channel: research on media used in visual communication -- With what effect I: research on cognitive effects of visual -- With what effect II: research on attitudinal effects of visual -- With what effect III: research on behavioral effects of visual -- Conclusions.
Includes bibliographical references : pages 154-182 and index.
Keywords: Visual communication; Visual communication -- Research