Cassell, Catherine,

Conducting research interviews for business and management students / Catherine Cassell. - x, 96 pages : illustrations ; 25 cm. - Mastering business research methods. . - Mastering business research methods. .

Includes bibliographical references : pages 85-92 and index.

1 Introduction -- 2 Understanding Research Interviews -- 3 Basic Components of Research Interviews -- 4 Conducting Research Interviews -- 5 Examples of Research Interviews -- 6 Conclusions.

9781446273555 1446273555 9781446273548 RM416.65 1446273547


Interviewing.
Qualitative research.
Business--Research--Methodology.
Management--Research--Methodology.