TY  - BOOK
AU  - Malickson,David L.
AU  - Nason,John W.
TI  - Advertising--how to write the kind that works
SN  - 068414770X
PY  - 1977///
CY  - New York
PB  - Scribner
KW  - Advertising copy
KW  - Advertising layout and typography
N1  - Includes index
ER  -