Malickson, David L. <br/><br/>
Advertising--how to write the kind that works / 
David L. Malickson, John W. Nason 
 - New York :  Scribner,  1977 
 - 233 p. :  ill. ;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>068414770X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy<br/>Advertising layout and typography