TY  - BOOK
AU  - Hafer,W.Keith
AU  - White,Gordon E.
TI  - Advertising writing
SN  - 0829901213
PY  - 1977///
CY  - St. Paul, Minn.
PB  - West Publishing
KW  - Advertising copy
N1  - Includes bibliographical references (p. 259-260) and index
ER  -