Hafer, W. Keith <br/><br/>
Advertising writing / 
W. Keith Hafer, Gordon E. White 
 - St. Paul, Minn. :  West Publishing,  1977 
 - xiv, 271 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references (p. 259-260) and index 
<br/><br/><label>ISBN: </label>0829901213 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy