Kim, W. Chan, <br/><br/>
Blue ocean strategy :  how to create uncontested market space and make the competition irrelevant / 
W. Chan Kim, Renee Mauborgne. 
 - xxviii, 287 pages :  illustrations ;  24 cm. 
<br/><br/> Expanded edition. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781625274496  RM 129.90 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Market segmentation.