TY  - BOOK
AU  - Mooij,Marieke K.de
TI  - Advertising worldwide: concepts, theories and practice of international, multinational and global advertising 
SN  - 0132885980
PY  - 1994///
CY  - New York
PB  - Prentice-Hall
KW  - Advertising
KW  - Advertising media planning
ER  -