Mooij, Marieke K. de,  1943- <br/><br/>
Advertising worldwide :  concepts, theories and practice of international, multinational and global advertising / 
Marieke de Mooij 
 - 2nd ed. 
 - New York :  Prentice-Hall,  1994 
 - xxii, 570 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0132885980  RM48.64 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising media planning