Advertising works :  papers form the IPA Advertising Effectiveness Awards Institute of Practitioners in Advertising, 1986 / 
edited and introduced by Charles Channon 
 - London :  Cassell,  1987 
 - xviii, 302 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0304313939 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--United Kingdom--Case studies