Jefkins, Frank William <br/><br/>
Advertising today / 
Frank Jefkins 
 - 3rd ed. 
 - Bishopbriggs, Glasgow :  International Textbook,  1984 
 - 318 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. 303) and index 
<br/><br/><label>ISBN: </label>0700202854 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising