Jefkins, Frank William <br/><br/>
Advertising today 
by Frank Jefkins 
 - 2nd. ed. 
 - London  International Textbook Co.  1977 
 - 312 p. : ill. ; 23 cm. 
<br/><br/> Includes index. 
<br/><br/>p.302 
<br/><br/><label>ISBN: </label>0700202633 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising