TY  - BOOK
AU  - Manning,Gerald L.
AU  - Ahearne,Michael
AU  - Reece,Barry L.
AU  - Goyal,Anita
TI  - Selling today: partnering to create value 
SN  - 9781292060170 (paperback)
PY  - 2014///]
CY  - Harlow
PB  - Pearson
KW  - Selling
KW  - Study and teaching
KW  - Sales
N1  - Previous edition: 2012; Includes bibliographical references (pages 517-533) and indexes
N2  - This text helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, this book offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople
ER  -