TY  - BOOK
AU  - Fertik,Michael
AU  - Thompson,David C.
TI  - The reputation economy: how to optimize your digital footprint in a world where your reputation is your most valuable asset 
SN  - 9780349406831
PY  - 2015///
CY  - London
PB  - Piatkus
KW  - Online identities
KW  - Social aspects
KW  - Online social networks
KW  - Reputation
N1  - Includes bibliographical references (page 219-230) and index
ER  -