Fertik, Michael,

The reputation economy : how to optimize your digital footprint in a world where your reputation is your most valuable asset / How to optimize your digital footprint in a world where your reputation is your most valuable asset. Michael Fertik and David C. Thompson. - 244 pages ; 24 cm.

Includes bibliographical references (page 219-230) and index.

9780349406831 RM74.30 0349406839


Online identities--Social aspects.
Online social networks.
Reputation.