Sandage, C. H.  1902- <br/><br/>
Advertising theory and practice / 
C. H. Sandage, Vernon Fryburger, Kim Rotzoll 
 - 10th ed. 
 - Homewood, Ill. :  R. D. Irwin,  1979 
 - xiv, 693 p. :  ill. ; 25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0256021740 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising