Sandage, C. H. 1902- Advertising theory and practice / C. H. Sandage, Vernon Fryburger, Kim Rotzoll - 6th ed. - Homewood, Ill. : R. D. Irwin, 1963 - xi, 663 p. : ill. ; 25 cm. Includes bibliographical references and index Subjects--Topical Terms: Advertising