Sandage, C. H.  1902- <br/><br/>
Advertising theory & practice / 
 Advertising theory and practice 
C. H. Sandage, Vernon Fryburger, Kim Rotzoll 
 - 12th ed. 
 - New York :  Longman,  1989 
 - 483 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>080130184X  RM60.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising