TY  - BOOK
AU  - Kleppner,Otto
AU  - Govoni,Norman A.P.
TI  - Advertising procedure
SN  - 0130181196
PY  - 1979///
CY  - Englewood Cliffs, N. J.
PB  - Prentice-Hall
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -