Kleppner, Otto,  1899- <br/><br/>
Advertising procedure / 
Otto Kleppner ; with the collaboration of Norman A. P. Govoni 
 - 7th ed. 
 - Englewood Cliffs, N. J. :  Prentice-Hall,  1979 
 - 630 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130181196 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising