Stewart, David W.,

Focus groups : theory and practice / David W. Stewart, Prem N. Shamdasani. - Third edition. - xix, 202 pages ; 23 cm. - Applied social research methods series . - Applied social research methods series. .

Includes bibliographical references (pages 181-191) and index.

9781452270982 (paperback.) RM 165.12 1452270988 (alk. paper)


Focus Groups.
Social sciences--Research--Methodology.
Social groups.