Kleppner, Otto,  1899- <br/><br/>
Advertising procedure / 
by Otto Kleppner, with the collaboration of Stephen A. Greyser 
 - 6th ed. 
 - Englewood Cliffs, N. J. :  Prentice-Hall,  1973 
 - 750 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130180696 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising