TY  - BOOK
AU  - Dirksen,Charles J.
AU  - Kroeger,Arthur
AU  - Nicosia,Francesco M.
TI  - Advertising principles, problems, and cases
SN  - 0256019258
PY  - 1977///
CY  - Inc., Homewood, Ill.
PB  - Richard D. Irwin
KW  - Advertising
KW  - Case studies
N1  - Previous editions entitled : Advertising principles and problems; Includes bibliographical references (p. 675-677) and index
ER  -