Dirksen, Charles J. <br/><br/>
Advertising principles, problems, and cases / 
Charles J. Dirksen, Arthur Kroeger, Francesco M. Nicosia 
 - 5th ed. 
 - Inc., Homewood, Ill. :  Richard D. Irwin,  1977 
 - 690 p. :  ill. ;  25 cm. 
<br/><br/> Previous editions entitled : Advertising principles and problems 
<br/><br/>Includes bibliographical references (p. 675-677) and index 
<br/><br/><label>ISBN: </label>0256019258 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising--Case studies