TY  - BOOK
AU  - Mahoney,James
TI  - Strategic communication: principles and practice 
SN  - 9780195576894
PY  - 2013///
CY  - South Melbourne, Victoria
PB  - Oxford University Press
KW  - Business communication
KW  - Communication
KW  - Management
N1  - Includes bibliographical references : pages 245-252 and index
ER  -