Sissors, Jack Z.  1919- <br/><br/>
Advertising media planning / 
Jack Z. Sissors, E. Reynold Petray 
 - 3rd ed. 
 - Lincolnwood, Ill. :  NTC Business Books,  1989 
 - xii, 461 p. :  ill. ;  24 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning