TY  - BOOK
AU  - McGann,Anthony F.
AU  - Russell,J.Thomas
TI  - Advertising media: a managerial approach 
SN  - 0256025487
PY  - 1981///
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Advertising media planning
N1  - Includes bibliographical references and index
ER  -